Chery Enters Premium SUV Segment with Tiggo 9 Launch
In a major development for Pakistan’s automobile industry, Chery Master Pakistan has officially launched the Tiggo 9 Plug-in Hybrid, calling it Pakistan’s first luxury E-SUV. The grand launch took place in Lahore on 13 February 2026 and marks a significant milestone in the country’s shift toward hybrid and electric mobility.
The Tiggo 9 is being introduced as a premium flagship SUV with advanced plug-in hybrid technology, high-end luxury features, and top-tier safety systems. With an introductory price of PKR 13,694,000, the vehicle aims to create a new segment in Pakistan’s automotive market.
This article provides complete details about:
- Tiggo 9 price in Pakistan
- Features and specifications
- Hybrid technology and electric range
- Interior luxury features
- Safety and ADAS technology
- Booking details and availability
This guide is written in easy English and includes important Google search keywords.
HELLO CHERY – A Different Market Entry Strategy
The launch campaign “HELLO CHERY” reflects the company’s unique market entry approach. Before introducing vehicles in Pakistan, Chery focused on building:
- Aftersales infrastructure
- Service centers
- Parts availability
- Customer support network
Globally, Chery has been China’s No. 1 automotive exporter for 23 consecutive years, operating in over 120 countries.
In Pakistan, the brand is introduced by Master Auto Engineering, a subsidiary of the trusted Master Group.
Tiggo 9 – Pakistan’s First Premium E-SUV
The Tiggo 9 is not just another SUV; it is being positioned as Pakistan’s only premium E-SUV.
Unlike conventional SUVs, Tiggo 9:
- Combines electric and hybrid power
- Offers long-range driving capability
- Introduces European-class luxury
- Provides advanced driver assistance features
The vehicle is designed to create a new segment rather than compete in an existing one.
Tiggo 9 Price in Pakistan
The introductory price of Tiggo 9 Plug-in Hybrid is:
PKR 13,694,000
Booking Amount:
PKR 3,000,000
Customers can book through:
- Official Chery Pakistan website
- Authorized dealership network
Test drives are available nationwide.
Chery Super Hybrid Technology Explained
The Tiggo 9 is powered by Chery’s advanced Super Hybrid system.
Key Hybrid Performance Highlights:
- Up to 170 km pure electric range
- Up to 1,400 km combined driving range
- 610 horsepower combined output
- 920 Nm torque
This makes it one of the most powerful SUVs in Pakistan.
The plug-in hybrid technology allows:
- Electric-only driving for daily use
- Fuel engine support for long trips
- Reduced fuel consumption
- Lower carbon emissions
Performance and Driving Experience
The Tiggo 9 offers:
- Advanced all-wheel drive (AWD)
- Cloud Chassis suspension system
- Smooth and silent electric driving
- Strong acceleration with calm authority
The vehicle is designed for both city driving and long highway journeys.
Interior – European-Class Luxury Cabin
Inside the Tiggo 9, luxury is a key focus.
Interior Features Include:
- 78.9% soft-wrapped surfaces
- Door-mounted seat controls
- Front-row massage seats
- Heated and ventilated seats (first and second row)
- 15.6-inch infotainment screen
- 10.25-inch digital instrument cluster
- 14-speaker Sony sound system
The cabin is designed to provide premium comfort comparable to European luxury SUVs.
Technology & Infotainment
The infotainment system includes:
- Large touchscreen display
- Digital driver cluster
- Smartphone connectivity
- Immersive sound experience
Additionally, the 6.6 kW vehicle-to-load (V2L) capability allows the car to power external devices, making it useful for outdoor trips and emergencies.
Safety Features – Pakistan’s Safest SUV?
The Tiggo 9 comes equipped with advanced safety systems:
- 10 airbags
- Level 2 Plus ADAS
- 27+ driver assistance features
- Automatic parking system
- Euro 6B emission compliance
ADAS features may include:
- Lane keep assist
- Adaptive cruise control
- Blind spot monitoring
- Collision avoidance systems
This makes it one of the most technologically advanced SUVs available in Pakistan.
How Tiggo 9 Compares to Other SUVs in Pakistan
When compared to competitors in the premium SUV segment, Tiggo 9 stands out due to:
- Longer electric range
- Higher horsepower
- More advanced hybrid system
- Luxury-focused interior
- Advanced ADAS features
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are trending as customers compare options.
Environmental Benefits of Plug-in Hybrid SUVs
The Tiggo 9 supports Pakistan’s move toward:
- Reduced fuel dependency
- Lower carbon emissions
- Cleaner transportation
- Sustainable mobility
Hybrid vehicles reduce fuel consumption while offering flexibility for long journeys.
CEO Statement on Launch
Samir Malik, CEO of Chery Master Pakistan, described Tiggo 9 as:
- Chery’s global flagship SUV
- The ultimate expression of luxury
- A new benchmark for Pakistani customers
He stated that Tiggo 9 represents:
- The fastest
- The safest
- The most efficient premium E-SUV
Market Impact
The introduction of Tiggo 9 could:
- Increase competition in premium SUV segment
- Encourage more hybrid vehicle adoption
- Push competitors to introduce advanced features
- Strengthen Pakistan’s automotive innovation
It also signals growing interest in plug-in hybrid electric vehicles (PHEVs).
Booking and Availability
Customers can:
- Visit official Chery dealerships
- Book online
- Schedule test drives
Early booking is recommended due to high demand in the premium SUV market.
Challenges Ahead
Despite strong features, potential challenges include:
- High price point
- Limited charging infrastructure
- Consumer awareness about hybrid systems
However, premium buyers may prioritize performance and luxury over cost.
Final Thoughts
The launch of Tiggo 9 Plug-in Hybrid marks a significant shift in Pakistan’s automotive industry.
With:
- 1,400 km combined range
- 170 km electric-only range
- 610 hp performance
- Luxury-focused interior
- Advanced safety systems
Tiggo 9 positions itself as a flagship premium E-SUV in Pakistan.
As hybrid technology continues to grow in popularity, Tiggo 9 may redefine what Pakistani consumers expect from luxury SUVs.
